Score this design: “Apocalypse Cow,” to help it get printed on Threadless!

* Probably.

We are extremely proud to have devised a new brand identity for a property development that will help redefine one of the most recognisable skylines in the world.

The new identity for St James Quarter, Edinburgh, a retail site acquired by Henderson Global Investors, set for redevelopment until 2014, was evolved over several weeks by the Zebra Crossing team, lead by Luke Hammersley and including work by designers Rory Seaford and Chris Trotman.

The identity has been rolled into a variety of literature for use with planning applications, consultation processes, press activity and corporate stationary alongside a new content managed website (using Drupal) designed and built by the Zebra Crossing Digital team. See: www.stjamesquarter.info.

Zebra Crossing were appointed by Henderson’s PR & communications agency Halogen.

The Chartered Institute of Housing Conference & Exhibition is one of the biggest events of the year for people involved in the development of affordable housing in the UK.  Held over 3 days in Harrogate each June, the event is preceded for attendees by the delivery of a series of magazines containing thought leadership, industry news articles and advertising. Zebra Crossing rebranded the event, created 2 magazines, the main event guide, a range of editorial and advertorial content for use in third party publications and three stages of direct mail. It was a busy time!

In addition to this we worked with Foxland, one of our partner agencies, to develop a content managed website that had a range of interactive features including a booking system, automated conference planner and video footage.

For the second year running Phones 4u have won the Mobile News Awards with a set of entries designed by Zebra Crossing. Relating to the TV advertising we help them deliver we took the TV ad characters and used them in a Banksy, stencil style positioned around London, as if interacting with people as they walk by. We are delighted for Phones 4u and pleased that the work we do with them to deliver the TV ads (brilliant creative by WCRS) has been recognised.

With these entries also shortlisted for other awards we hope more success follows.

The Upper Lee Valley stretches six miles from the Olympic fringes through Tottenham Hale up to the M25 – all within the Government’s ‘London-Stansted-Cambridge-Peterborough’ growth corridor and is set to be one of the most high profile development areas in Europe in the next 10 years.

It is always exciting to be involved in the development of a new brand, but this feels especially significant given the importance of the area in the Capital city, so close the 2012 Olympic site. We kicked off with a workshop to understand the core values, aspirations and responsibilities of the new Upper Lee Valley brand, which led us onto the development of the literature and digital media.

See more in the design section.

This week saw the launch of the CIH Conference and Housing Exhibition site we created for the Chartered Institute of Housing and their event organisers, Ocean Media Group. The event – taking place in Harrogate this June – boasts a strong line-up of speakers, including Rt. Hon. Michael Portillo, Diane Abbott MP, David Smith – Economics Editor of the Sunday Times and leading US Economist David Shepherdson.
The CIH is the professional body for people working in housing across the UK and its conference and exhibition is the UK’s ultimate housing event. With Gordon Brown announcing an £8bn investment in housing in his first spending review, the conference will look at how the sector can deliver the government’s objective of decent and affordable housing for all.
Working closely with our partners at FoxLand, the site was built using WordPress and includes online booking functionality. More exciting functionality will be added to the site as the event draws closer – so watch this space!

emuse are a leading international, digital advertising solutions provider who commissioned Zebra Crossing to create a set of screen skins to help launch its latest iptv technology, which was showcased on the Microsoft stand at the Consumer Electronics Show in Las Vegas. The  skin designs reflect the different programme content that was to be delivered within them. 

Creative direction on the project was provided by Nic Franklin, with graphic design by Rory Seaford.