Zebra Crossing were commissioned by the property PR agency Halogen to help devise a new brand identity for ‘The Upper Lee Valley’ a public sector venture to promote development and investment into this area of London, which runs from Liverpool Street, northwards along the Lee Valley, into Hertfordshire.

Starting with a brand workshop involving representatives from The Mayor’s Office, Halogen and the three London Boroughs, we went on to devise a brand that reflected the landscape of the area as a green corridor, the goals of the organisation and a sense of growth for the future.

Zebra Crossing design and digital teams then created a  short series of literature to launch the scheme and a website. The project included the commissioning of a series of stunning photographs that showcase the natural beauty of the area, provided by one of our partner suppliers, Joel Anderson Photography.