Copywriting

Writing copy for the web is a specific form of copywriting. Taking into account the way people read online (which differs from the way people read standard print), as well as the way search engines scan copy to understand what a website contains, is crucial to the impact of a site, from both these perspectives.

We use copywriters who are veterans of many high profile advertising campaigns delivered through the web. They are also aware how specific factors are important – the title hierarchy and the body copy structure for example, so that content is written and placed in a page to achieve the best results.