As part of the work we have been doing localising global sites for Philips, their agency DDB London asked us to produce a 10sec ad for outdoor display in Germany, Austria and Switzerland.
Zebra Crossing’s Flash designers reworked the existing creative to adapt it to work in this medium.
Archive for November, 2008
Philips: Outdoor Marketing for Germany, Austria and Switzerland
Saturday, November 22nd, 2008Philips: SalonStraightSonic
Friday, November 21st, 2008Zebra Crossing were chosen by Philips agency, DDB London, to localise the SalonStraightSonic websites for a host of countries globally. Working closely with TribalDDB and Philips, we made sure the extra development needed to roll the site out in a number of languages went smoothly and integrated the various tracking systems required by the local clients. Our Flash developers also implemented Philips global ‘Where to Buy’ systems into the site.

Zebra Crossing Localise Pretty Philips Sites
Wednesday, November 19th, 2008Commissioned by Philips’ agency DDB London, Zebra Crossing has for the past few months been busy localising global sites for two of Philips’ new consumer products, SalonStraightSonic and Wake-up Light.
We’ve been handling the intricate process of making sure sites in a plethora of languages and countries look good and work as they should. Dealing with copy in many languages and producing local site variations, we’ve worked closely with TribalDDB and the Philips web team to ensure that all code runs faultlessly in a number of different environments.
Also, our Flex and Flash teams have worked on outdoor animations for Germany, Austria and Switzerland, while our designers and developers have built local promotions and data-capture microsites for several countries.
Robert McKee – Great teacher, failed writer or just a grumpy old bastard?
Wednesday, November 12th, 2008
I attended one of Robert McKee’s writing seminars a few years ago. Loving a good yarn he gave us one, mostly his own, his way, with his whirling use of narrative he unfolded the character that is Robert McKee and his famous stage play – STORY.
Strutting his production around his stage for 3 intense days he waxed lyrical under the stage spot lights, wiping his furrowed brow, pounding his chest and proclaiming things like, “This is my religion!” pause… stare…. Point made, the man has poise, I will give him that.
The man has studied the art form, he is passionate about it, and he knows how to break down great pieces of work, appraise them and inform students in no uncertain terms that this is difficult, very difficult, near impossible terrain! But like all 3 act plays its not all doom and gloom and he can make you feel very good about what it would be like to be a successful writer, by following his careful instruction.
For me it broke down like this: as liberating as it must be to perform this character, one he plays so well, I imagine it really infuriating for a man who knows so much about the craft of writing and not being a formidable screen writing force himself.
So…
Great teacher? – probably.
Failed screen writer? – probably.
Grumpy old bastard? – definitely!


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