The recent completion of brand development work, a series of detailed print documents and a web site for the Upper Lee Valley regeneration project saw the programme launched at an event at BAFTA this week. Being managed by the North London Strategic Alliance (a government quango) we delivered the work in partnership with Halogen the NLSA’s appointed communications agency.
The Upper Lee Valley stretches six miles from the Olympic fringes through Tottenham Hale up to the M25 – all within the Government’s ‘London-Stansted-Cambridge-Peterborough’ growth corridor and is set to be one of the most high profile development areas in Europe in the next 10 years.
It is always exciting to be involved in the development of a new brand, but this feels especially significant given the importance of the area in the Capital city, so close the 2012 Olympic site. We kicked off with a workshop to understand the core values, aspirations and responsibilities of the new Upper Lee Valley brand, which led us onto the development of the literature and digital media.
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Tags: Brand Development, Print Design, Web Design