Tuxedo is a new financial services company offering a pre-paid Mastercard through a joint venture with Barclays, Mastercard, The Post Office and Newcastle Building Society.

Having developed the creative and managed the production / post production process all the way through to playout, the first TV commercial was released to ethnic specific channels in February 07, with playout through UK channels due in May, as a set of 30s, 10s, 5s versions.

It is exciting to be involved in such a fledgling product, but one which has such substantial backing. We were fortunate to work with the client from day one to understand what the product stands for and who the audience are. To find out more about Tuxedo visit www.tuxedocard.com.